QR (Quick Response) codes are two-dimensional barcodes that when scanned quickly connect on your mobile device.
1. During the month of June 2011, according to a comStore study, 14 million mobile users scanned a QR code or a barcode.
2. According to mobithinking.com, there are an estimated 6 billion cellular subscriptions & 1.2 billion mobile web users worldwide.
3. Last April CBS reported that in 2009, 20 % of six to eleven-year-olds had a cell phone, with 70 % of 12 to 17 year-olds owning a cell phone.
As more K-12 students are becoming the owners of smartphones, iPads & iPods, utilizing the technology at home & school is an easy way to engage them. We have found that by incorporating QR codes we can enrich the cross-curricular content, as well as reach parents and community members.
1. http://www.internetretailing.net/2011/08/14m-americans-scanned-qr-and-bar-codes-with-their-mobiles-in-june-2011/
2. http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
3. http://abcnews.go.com/Technology/kids-cell-phones-child-phone/story?id=13385091#.T1mJBvXN1fY